Marketing the Map


This is a thread for ideas to assist in marketing.

Effective marketing delivers ideas in quick, easy to understand and retainable concepts.

The quickest, easiest to grasp and most memorable way to describe FOAM, in my opinion is…

Smart Map.

I know it lacks nuance. But I think it executes the marketing brief. Your thoughts?


For the next level of introduction, to get to know FOAM a little better, I would describe the difference between FOAM and OSM simply. Like this…

The difference between Free and Open Source Software (FOSS) Maps and FOAM is incentive.

The cryptocurrency in FOAM provides incentive for good behaviour and punishment for bad behaviour.

FOSS is a powerful vehicle.
FOAM is a powerful vehicle with a steering wheel.


Cool Ideas Kilo! Thanks for getting the ball rolling.

Personally speaking, when I hear the term “Smart” I would think something that can function fully on it’s own, but when it comes to FOAM, one of the unique aspects of the FOAM Map is allowing cartographers to come together and curate the map, so using the term “Smart” would not give it justice.

I do understand where you’re coming from tho! Marketing needs to be simple and understandable for any solution. Something we need to work with on FOAM,I would love to hear more thoughts on this and any marketing Ideas the community has!


Yeah, fair enough. I see your point; it isn’t fully robotic, it has substantial human engagement.

The “smart” references “smart contracts” though which is a powerful feature differentiating it from inanimate digital maps 1.0 (google, apple).

Let’s keep thinking of more ways to quickly and concisely explain FOAM in relatable terms as people flick past it online or hear about it in conversation. Looking forward to a lot of engagement here.

The term “smart phone” is also a relatable term now, it isn’t scary anymore. Smart phones still is require human engagement but most people are of the opinion smart phones are good things that help improve their lives.

Categorization for communication is more art than science.

More emotion than logic.

It can feel blasphemous to a scientist. It’s neither pretty nor exact but it helps human brains understand. We need more of it in Web 3.0.

Marketing is a big adoption play.


Got what you mean! In my mind it was mostly Smart Cities and not smart phones or smart contracts admittedly.

Yeah Marketing is definitely a big play we need to consider.

Does anyone have any other suggestions? I’ve heard Decentralized … quite a few times before. It would be cool to hear thoughts on what the community thinks of FOAM and how you would explain it to someone, a friend or even a stranger!

  1. Smart Maps
  2. Decentralized GPS
  3. Decentralized Maps


FOAM; a decentralised, incentivised blockchain based geolocation system, map and network.

Ack, it’s so wordy. I want a URL shortener for my description. Wish could shorten explainers.

Can anyone help shorten this word salad?


Actually, we can’t say decentralised yet.

This is a mash-up from the FOAM homepage:

A permissionless, incentivised, autonomous network of radio beacons providing geolocation services without GPS.


@Ryan_foam am I correct that a secondary benefit of FOAM is that it will provide an alternative time synchronization mechanism for global business should a colossal event (man=made or natural) happen to disable GPS? We write on these forums about FOAM working as proof of location but is it not also running a decentralised world clock that business can rely upon?

Is correct to say FOAM is (or rather “aims to”) offer the full PNT (positioning, navigation and timing) suit of services?

Furthermore, is it also correct to assume that FOAM might be able to assist in more accurate weather prediction once data from independent sensors are collected and verified using FOAM?

Hm, maybe I should save up all these questions and just have FOAM on my podcast. :wink:


I’m by no means a marketer and have taken all but 2 minutes to read this post so my 2 cents may be worth even less. When it comes to catch-phrase, my take is that the advantage/outcome of features be defined not the feature itself - in other words, the “end” and not the “means.” “Decentralized” is a means not an end. “Incentivized map” is a means not an end. GPS-alternative is a means and not an end. The end for a decentralization are un-censorability and un-gamability. The end for an “incentivized map” is a dynamically accurate map. The end for a GPS alternate is privacy-preserving, relative urban/metro-area accuracy and un-spoofability…


Yes! Stupendous. Marketing should focus on the “end” not the “means”. Brilliant. Thank you.


I was explaining FOAM to a teenager and he said…

“Oh. A map by the people for the people.”



Exactly. POL of such datasets, fed into a data market such as could provide miner nodes a recurring revenue stream based on accurate and historical data.

While possibly too computationally for the individual nodes to render forecasts, a whole segment has arisen, Digital Farming. A number of companies already are building partnerships with Farmers.

I can see dPOL being a key component of such an effort. A field is a limited scope deployment, and weather data harvesting a usecase that requires further research.


Here is an open source LoRA Farm project: – deploying sensors to collect local weather data could stamp FOAM and provide an on-demand datastore.


I have been calling it a cryptospatial protocol, then I typically unpack the crypto and spatial separately for the audience.


More weather projects with LoRA:

At the Feather M0’s heart is an ATSAMD21G18 ARM Cortex M0 processor, clocked at 48 MHz and at 3.3V logic, the same one used in the new Arduino Zero.

While specwise it is different than the core team is focused on, I believe optimizations will be found in the future to both reduce size and processing requirements, and thus support a wider deployment of nodes and in more varied environments.

Enabling the collection of sensor data tied to a geographical location is extremely important, such data can be sold, or made available on a per call api, again for payment. This will invigorate and establish rationales for such wider deployment and provide support for the network as it grows.


One example of a centralized map offering that could be distributed:

Continuing the monetization possibilities, hardware manufacturers are already offering LORA radios that are portable enough to be an event/concert pass, or “Smart Collar” for animals:

This chipset includes GPS, and the project is open source:

Integrating such hardware into the FOAM ecosystem would require some work, although I am adamant that this is where the FOAM Protocol is going after initial dPOL is shown to work as described.


When GPS is turned off: